The Evolving Newsroom

There was me thinking the WSJ was going to bring its whole site out from behind the paywall. But no, so far only opinion, editorials, commentary and video. And they're still running a discount campaign enticing new subscribers.

Silicon Alley Insider thinks they may not go much further. "With this hybrid solution, the organization's columnists can now go head to head with the blogosphere (and the NYT editorial page), without giving away the farm."

Either way, the WSJ personalisation offering for subscribers has appeal. You get to track 10 companies - stock quotes and stories, 10 industries, the columnists you like and news in 10 areas (world, business, technology etc) - delivered online and by email.