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Saturday, January 12, 2008

Why 'most popular' doesn't mean 'most important'

Shane Richmond at the Telegraph (London) gives hope to those in despair about the lightweight nature of stories that often fill up 'most viewed' and 'most emailed' boxes.

He has a theory about those 'man has sex with bicycyle' stories: while many different kinds of readers might check that story out, they'll then get back to doing what they came to the site for in the first place, whether that was to get sport scores, read opinion pieces or browse news. "In a Venn diagram of readers interests, the most popular stories sit in the centre. They've caught a little bit of everyone's attention but they might not be anyone's most important story."