Hitwise reports that Bebo remains the most popular social networking site in NZ, with 16.87% market share for the week ending 5 January 2008. Facebook followed closely at second position with 14.2% share. Bebo has strong brand recognition, Hitwise said, and was the leading search term for 2007.
The report says people spend considerably more time on social networking sites than they do on other websites.
"Bebo had an average session duration of 26 minutes and 22 seconds for the week ending 5 January 2008, compared to websites across all categories, which had an an All Categories average of 11 minutes and 8 seconds. The average session time by New Zealand internet users on Facebook was 17 minutes, 54 seconds and on MySpace it was 13 minutes and 54 seconds."
After logging out from Bebo and Facebook, most users then head for "News & Media, Shopping & Classifieds, Multimedia, Games, Photography, Education and Sports."
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