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Tuesday, January 8, 2008

NY Times and CNBC to share web content

The New York Times and CNBC have done a deal to share content on their websites. The CNBC site will carry Times stories and will carry CNBC video stories. The deal helps position the pair against the coming onslaught from Murdoch's Wall Street Journal - Fox Business News nexus.

This is the first reciprocal print-TV collaboration I've seen of this kind. Most deals have been more about print companies buying editing and archive services from TV. But it was only a matter of time. The concept makes sense: the print sites get a steady supply of broadcast quality video and the TV sites get written news in volume, each without having to invest large sums in equipment and training.