The folks who told us 67% of Americans are unhappy with the quality of journalism these days may not have come up with any concrete suggestions for how to make them happy again, but Jeff Jarvis has one: invite your readers to collaborate with you.
Here are a few of his suggestions:
* Put large amounts of data or documents online and ask the public to help find the stories there. The Dallas Morning News did this with the just-released JFK documents. The Ft. Myers News Press did it with a FOIA on a botched hurricane-relief effort. The Sunlight Foundation has us exposing earmarks in spending bills.
* Ask the public to help gather data points around a story. The quickly classical example of this was Brian Lehrer’s WNYC show asking listeners to find out the prices of milk, lettuce, and beer to find out who is being gouged where (which then enables the journalists to ask why — put their price maps against maps of income and race in New York and stories emerge). This should work particularly well on a local level: Ask people to tell you the price they pay for drugs and doctors and map that. Ask them to tell you just how late or dirty their trains are. And on and on. If you get enough data, you can pay attention to the center of the bell curve; the outliers are either mistakes are damned good stories.
* Get the public to help file no end of FOIAs to birddog government. Create a FOIA repository where you can help train them how to do it and record the responses (that bit’s a great idea from Tom Loosemore in the UK) and collect what’s learned.There are more suggestions along similar lines. Plus this last one: To get started, I’d hire a collaboration editor charged with getting such projects going all around the newsroom.
I like that. Anyone looking for a collaboration editor?
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