From the Mastering Multimedia blog, in a post about the quality versus quantity debate, comes a list of 10 questions to ask yourself about how you're using video on your news website.
It's an instructive list, I think, and the post's worth a read too.
- What is the overall vision for video in your newsroom?
- Why are you doing video in the first place?
- Is quality video valuable to your viewers?
- Has video gained traction on your website over time? If not, why?
- Has your paper invested in training that empowers your video producers to be able to tell and edit a story effectively?
- Do you have (need) a web-savvy management structure in place to filter out bad video ideas and is an advocate for video based storytelling?
- If you are producing lots of video, do you have a website that showcases this valued web-only content?
- Can viewers find your videos quickly if they land on story page and not of the home page?
- Can lower levels of video quality be acceptable if they meet a high news value bar?
- Should small papers with dwindling resources really be adding poorly produced video to their already bleak shovelware websites?
