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Wednesday, September 24, 2008

ReadWriteWeb signs syndication deal with New York Times

Not at all surprised to read tonight that ReadWriteWeb has done a deal with the New York Times to provide syndicated technology stories.

It's a terrific achievement for ReadWriteWeb, showing it's well and truly come of age as an authoritative source of technology news. And it's a smart move by the New York Times to accept it can't be all things to all technology readers and join forces with another supplier.

The deal follows a similar one a couple of months ago between the Washington Post and Techcrunch.

This is how ReadWriteWeb announced it:

The New York Times announced today that it will syndicate ReadWriteWeb content, as part of a re-designed Technology section on its website. Over the coming weeks you will see ReadWriteWeb content incorporated into the Technology section front.

This is great news for us, because it brings our brand of web technology news, reviews and analysis to a much wider audience. It also means that the innovative and often little known startups we write about daily get a chance to be seen in a mainstream publication. The New York Times has a reputation for quality and in-depth journalism, attributes that we strive for on ReadWriteWeb - so we're excited about this partnership.

This is also further vindication that blogs are increasingly being accepted as mainstream news and analysis providers. Indeed the NYT is beefing up its own tech blog, Bits - it's being "more prominently displayed, highlighting its role as the main spot to find breaking tech news and analysis on"

Along with ReadWriteWeb, The New York Times will also syndicate content from our friends at VentureBeat and GigaOm. The New York Times re-design is now live, although syndicated content won't go live until October.

Congratulations all round.

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