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Saturday, December 22, 2007

Swedish paper launches 'newspaper phone'

Dagens Nyheter has launched a mobile phone package for its readers which includes free access to the daily newspaper's website.

"This is yet another way of distributing the news," Thorbjoern Larsson, Dagens Nyheter editor-in-chief and publisher, told AFP.

DN subscribers can buy the Nokia 6120 3G phone online and sign up for a 199-kronor (US$31) monthly plan which allows them to easily surf the website by hitting a special "DN" button.

Larsson told AFP the offer was already proving popular. "After we announced the launch this morning (Wednesday Dec 19), we received so many calls that our switchboard broke down. There's a lot of interest out there," he said.