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Wednesday, December 19, 2007

Facebook campaigns must be witty, says Newsnight's Paul Mason

BBC Newsnight's Paul Mason talks to Beat Blogging about Newsnight's exploits on Facebook, his blogging experience and more.

"Me and my editor, Peter Barron, have the view that you've got to be on everything and try everything.

"It's got to be guerilla-ist and full of zeitgeist and very witty otherwise nobody is interested."

It's a good read.