The Evolving Newsroom

Speaking of the need for news organisations to find and distribute stories out where people naturally congregate online, CNN is taking a leap along that pathway by allowing its video to be embedded.

ReadWriteWeb writes:

With this, CNN is following a growing trend among news organizations like MSNBC, FoxNews, and CBS. Judging from the wording of the announcement, CNN is clearly hoping to see some of its clips go viral, and with the political season in the U.S. heating up in the run-up to the November election, they might just have chosen the right time to enable this feature.

The embeddable viewer is pretty standard and currently only allows playing one single clip at 384x216. We weren't able to determine if CNN is restricting this service by geography, but at least our Canadian friends have reported that they could play play the embedded videos without a problem.

Well, let's see.



Seems to work okay in this part of the world. The embed button is pretty small - tucked away at bottom right of the media player - and it might have been an idea to highlight it YouTube style until the idea took off.

But it works and the idea to allow users to embed video on their blogs is a great one.

Just wish they'd add crumb trails to their site. I clicked on a Business story and tried in vain to navigate back to the homepage by clicking on Home. Eventually realised I was now in CNN Money and had to use a CNN.com button at the other end of the navigation bar to get back.