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Wednesday, April 16, 2008

'Why not make the Indy a magazine?'

If you haven't caught up with the appointment of former Observer editor Roger Alton as editor of the UK's Independent, here's a nice piece from the Guardian's Peter Wilby.

And then comes this blog post from Richard Addis with a few suggestions for Alton as to what he might do with the Indy once he gets his shoes under the desk:

Launch a daily magazine instead... The paper is already half magazine. The famous ‘viewspaper’ covers are straight from the magazine world. The consumery parts (50 best etc) and the promotions (mini-books) would sit comfortably in many a magazine package.Drop the idea of covering news at all, at least in the conventional way.
Instead you could transfer 85% of the staff to features duties and retain 15% to provide an excellent and intelligent news aggregation service that would be printed, say, in a single column on page one.

As for the website, apart from becoming the central exchange for directing readers to news sources, make it a TV station. All those new feature writers, not to mention educated readers, will have so much to say, so many background stories to tell and will so quickly learn to take a camera with them everywhere that you can see the Indy becoming a upmarket mini-You Tube in just a couple of years.