My blog has moved!

You should be automatically redirected in 6 seconds. If not, visit
http://evolvingnewsroom.co.nz
and update your bookmarks.

Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts

Saturday, October 4, 2008

So you found something wrong on the internet? No worries. Just fix it.

I do sometimes find it tiresome hearing the same old refrains about the internet: 'oh, but it's full of rubbish', 'but there's some terrible misinformation online', 'yes but who has time for all this?'

Clearly I'm not alone. Jeff Jarvis does a good job collating some of his standard rebuttals:

There’s junk on the internet. True. There’s junk everywhere (even on bookshop shelves). The mistake is to think that the internet should be packaged and perfected, like media. It’s not media. Blogger Doc Searls, co-author of The Cluetrain Manifesto, says the web is instead a place where we talk and connect. In his 1996 Declaration of Independence of Cyberspace, John Perry Barlow called it “the new home of the mind.” The internet is life. Life is messy. Get used to it.

Most people watch junk. True. But “most” is a measurement that mattered only in the mass media economy, which is over. In our new mass of niches, we each may seek out and support what we like. Yes, we’ve all watched our silly flaming cat videos (not to mention Big Brother). But we’ve also watched moments of genius made possible by the internet. Why concentrate on the crap when brilliance is only a click away?

Anyone can say anything on the internet. True. And God bless it for that. That cacophony you hear is democracy and the free marketplace of ideas.

There are inaccuracies on the internet. True. But the web enables us to correct our mistakes - because nothing is finished there. With a link or a comment, we can also correct others. And thanks to Google, we can look up facts from many sources in an instant. I’d say the internet has given us a greater respect and facility for facts and has made us as a society more accurate.

Wikipedia has mistakes. True. So does this newspaper. Both are better at making corrections than books and encyclopedias. Wikipedia, like the web, has enabled an unprecedented collection of knowledge, passion, creation, and collaboration.

We need a seal of approval for internet content. False. The last thing we need is a system for certification. For who should have the authority to do it? Who would wield that shield in China, Iran, or Saudi Arabia? The web is not one-size-fits-all. Neither is knowledge.

Bloggers aren’t journalists. True and false. The Pew Internet & American Life survey says only a third of bloggers consider what they do journalism. But today any witness can perform an act of journalism, giving us more eyes on society - which journalists should celebrate.

People are rude on the internet. True. They’re rude in life, but perhaps more so online, thanks to anonymity. But we all know who the idiots are. The smart response is to ignore the stupid.

The internet has no ethics. True. It no more has a moral code than a telephone wire, a car, or a knife. We who use it bring the ethics and laws we live under already.

And in summary:

When you see nothing but junk, create quality. Where quality is hard to find, curate it, adding your own seal of approval with a link. When you read inaccuracies and misunderstandings, add facts, corrections, context and journalism. If people on the internet get things wrong, educate them. When you hear the noise of people talking online, listen. I know I come across as the internet triumphalist. Somebody has to.

Quite.

Monday, January 21, 2008

First rule for ISPs: keep it simple (please)

Here's something I'd like New Zealand's ISPs to read. It's a list of suggestions made by Silicon Alley Insider in response to the news that some US cable companies are moving to user-consumption billing (more you use, more you pay). Here's a couple to be getting on with:

Make things simple. Don't have 50 pricing plans. Try three: Big, bigger, biggest. And don't nickel-and-dime people like the cellphone companies do - don't bill people for minor or accidental overages.

Absolutely. Please, enough with the 15 complicated packages all tangled up with phone services that no one can understand (and get rid of those nonsense 1Gb packages that are of no use to anyone). Small, medium and really big will do fine. Clear charges. No throttling (this punishes your customers = bad idea).

Be straight with your customers: Don't try to describe the switch as an anti-piracy measure, as a TWC PR person did to the Times today. It's about generating more revenue to cover increasing costs. Say so, and move on.
Announce your plans a year ahead of time. Or two. Give people the right tools and enough time to figure out how much bandwidth they use each month, how to prevent neighbors from stealing bandwidth via open wi-fi routers, how to download more efficiently, and how much they'll have to pay for what kind of access. Put ads in the papers. Call customers. Stop by and show them how to put a password on their wi-fi router. But don't let a single customer go unprepared - or get ready for the lawyers/angry mobs/FCC.
Again, right on. Help your customers understand their usage (start by not throttling them or charging them daft overage charges when they estimate it wrong). Get out there, talk to them, use live chat helpdesks. Be nice. But most of all be accessible and transparent.

Tuesday, January 8, 2008

Watch the kids to figure out the market

I enjoyed this post from New York venture capitalist Fred Wilson. He looks at his three kids for clues to digital market trends. I read Fred quite a bit, and follow him on Twitter - because I can and because I get a vicarious kick out of how much electronic kit he seems to have.

A key observation is that his kids spend a lot of time online - on social networks, games, listening and buying music, reading. As his daughter said: 'Dad, the internet is my primary entertainment.'

Sure, his kids have electronic gadgets and connectivity far beyond what most households have. But the point is, as ever, that once people get online, and get broadband, and get a PC with a reasonable bit of memory and a zippy processor, and get familiar with a few of the tricks of social networks and games and shopping and blog-hopping, they get hooked. Then they start expecting the analog world to start behaving more like the digital world, and if it doesn't, they lose interest.

And that's why media companies need to adapt, and quickly, or else they'll get left behind.