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Friday, November 21, 2008

How NZ business sites stack up

From John Drinnan's piece in the Herald today about BusinessDay moving under the Stuff umbrella, here's the latest NeilsonOnline uniques for NZ's business sites:

"Over the past 15 weeks Nielsen Online Market Intelligence counted the average weekly unique browsers to business sites. They were:

* 187,000
* Stuff Business: 136,000
* National Business Review: 37,000
* NZX (with some Fairfax Business content): 33,000
* Yahoo!Xtra Business: 30,000
* Scoop Business: 18,000
* 17,000
* TVNZ/business: 16,000
* BusinessDay: 12,000

"Comparing the average audience over the last four weeks to the average audience for the four weeks ended August 31, NBR grew its audience by 102 per cent compared with 17 per cent for BusinessDay.

"NBR's average for the last four weeks was 44,000 unique browsers, in March it was averaging 12,000. BusinessDay averaged 12,000 over the last four weeks.

"Both and Stuff have continued to grow their business audiences over the same period, peaking in the financial meltdown."

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